Created for us, made for our customers: Why we use Silverstripe CMS

More than a decade of experience

Why we love it

At .brandcom, we’ve been working with Silverstripe CMS for over 12 years and have already used it to develop more than 300 websites for a wide range of clients since that time. Due to the easy-to-learn nature of the system, which is primarily thanks to the extremely simple code structure, we now have more than 14 Silverstripe experts currently working at our locations. While our developers are highly satisfied with web development using Silverstripe, the CMS also enormously facilitates the work for our customers in other areas:

1. Acquisition

In the area of customer acquisition, we have several aces up our sleeves due to our knowledge and years of experience with Silverstripe CMS. We know what is not possible (and normally that isn’t much) and above all, what is possible. In our initial meetings with potential customers, we can provide an estimation of whether and how individual concepts can be realised.

2. Uniqueness and flexibility

Of course, all customers come to us with the desire to have a website which sets them apart from the competition, reflects the product or company in the best possible manner and meets the expectations of the target audience. The practically limitless design possibilities as well as the options of individually expanding the website with different applications at any time or integrating new designs and page styles normally dispel any remaining doubts.

3. Security and compatibility

With Silverstripe, we can consider the issue of security as a benefit on two levels. Every agency understands this concern of the customer: they want to work on their website themselves but are worried about “breaking” something. Those who work with Silverstripe know: the likelihood of seriously damaging the functionality of the website is almost zero due to the strict separation of programming and content, as long as one remains in the area of content, which is normally the only interface our customers access. Furthermore, our customers are grateful for the additional security provided through spam protection and regular updates. In this way, security gaps are avoided, and compatibility difficulties normally do not occur when using Silverstripe CMS.

4. Content

Web filling made easy! Silverstripe CMS greatly facilitates our internal processes. Why? Because a single training session is all it takes, and from then on, our employees can work problem-free on almost all of our Silverstripe customer websites without the need for project-specific orientation. This keeps the efforts of filling and adjustments to live websites at a minimum, which not only appeals to our clients but also allows us capacity for new projects.

5. SEO

Search engine optimisation has become one of the core activities of online marketing. Unfortunately, even the most beautiful and meticulously programmed website is of little use to most customers if it isn’t found using relevant terms in Google. While other content management systems are often encumbered by extensive codes, security issues and the lack of separation between content and programming, the CMS from Silverstripe makes this aspect extremely easy. On the one hand, technical issues such as fast loading speed or a secure basis play a role, but above all, the uncomplicated customisation of relevant factors such as H-structure or meta data, makes SEO a much easier game for us.

Totally satisfied

Why our customers love it

At .brandcom, we often still receive inquiries about websites from WordPress, for example. However, we can usually quickly convince new customers to opt for a website using Silverstripe CMS. The points mentioned above are not the only decisive arguments. When it comes to how the client can use their website after it goes live, there is a lot to be said for Silverstripe CMS.

1. Ease of use and independence

After an introduction to the use of the CMS, our customers have the opportunity – inasmuch they want it – to work independently on their website: to add, change or expand content. They are not forced to rely on additional collaboration with us as an agency, which provides a certain amount of reassurance, regardless of whether or not they choose this option.

2. Uniqueness and flexibility

Of course, all customers come to us with the desire to have a website which sets them apart from the competition, reflects the product or company in the best possible manner and meets the expectations of the target audience. The practically limitless design possibilities as well as the options of individually expanding the website with different applications at any time or integrating new designs and page styles normally dispel any remaining doubts.

3. Security and compatibility

With Silverstripe, we can consider the issue of security as a benefit on two levels. Every agency understands this concern of the customer: they want to work on their website themselves but are worried about “breaking” something. Those who work with Silverstripe know: the likelihood of seriously damaging the functionality of the website is almost zero due to the strict separation of programming and content, as long as one remains in the area of content, which is normally the only interface our customers access. Furthermore, our customers are grateful for the additional security provided through spam protection and regular updates. In this way, security gaps are avoided, and compatibility difficulties normally do not occur when using Silverstripe CMS.

The best choice

Our personal reason as an agency

Since we are an advertising agency which is not specialised or limited to a single industry, Silverstripe CMS is our best choice, as it allows us to cater to the diversity and differences of our customers. Previously, no other CMS had been able to meet such a large spectrum of expectations. Therefore, we are committed to working with Silverstripe in the coming years, and our team of Silverstripe experts will continue to expand.